Learn how technology is changing and how adapting to it can help your marketing.

As part of a 'Projecting Trends' series, this article examines the impact of Pokémon Go and Snapchat as they move toward making augmented reality increasingly mainstream, and the broader effect this ...

As of 2025, a recent study in the U.S. showed that 32% of Augmented Reality users enjoy it without a clear reason. Meanwhile, only 20% claimed that they use AR mainly for immersion and escapism. In ...

Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and monetization. As companies ...

Aryel, the leading Italian AdTech scale-up in augmented reality, announced today its strategic plans to expand into France and Germany, aiming to achieve key acquisitions in the AdTech sector. To ...

Inside Crunch Fitness’ challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig Chad Waetzig, CMO of Crunch Fitness, joins the Marketer’s Brief podcast to talk about the brand’s recent New ...

Meta Platforms on Wednesday reported record revenue despite slower digital advertising growth, bolstering profits that helped fund billions in artificial intelligence and augmented reality investments ...

Trivver’s patented 3-D Smart Object analytics extends Niantic 8th Wall’s WebAR toolkit for Agencies and Developers Trivver becomes key advertising production partner for Niantic 8th wall and its ...

Artificial intelligence (AI) is revolutionizing digital advertising, enabling brands to deliver personalized and engaging experiences at scale. However, despite the advancements in generative AI, one ...

Print-triggered augmented reality advertising is coming to VR headsets. HTC has just launched a new capability that can integrate physical print content into virtual reality environments. The ...

Twelve editions of GQ will run Calvin Klein Underwear's new and first-ever Augmented Reality advertising beginning with the April issues, it was announced by the magazine. Calvin Klein Underwear will ...