I’ve been doing a lot of work with creative briefs lately. In some cases, clients provide them to my creative team before we begin work; other times, I put them together for my team based on what I ...

(Multichannel Merchant) Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put little symbols where ...

July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

don’t make your prospect wait for the offer. Move the invitation to “click here” up high in the letter, rather than waiting for the end. Why? You never know when the prospect will be ready to say yes, ...

You’ve got an important e-mail campaign and you’re up against an extremely tight deadline. If you don’t get those final files to the list broker by tomorrow at noon, all hell will break loose. Sound ...

The success of your e-mail creative hinges, in large part, on four strategic elements: (1) knowing your audience, (2) making the right offer, and (3) communicating your message through strong response ...

Creative e-mail marketing is not just about pretty pictures or clever copy. It's about creating interesting and engaging ideas and reasons for a consumer to engage with you, then applying what you ...

Add Yahoo as a preferred source to see more of our stories on Google. Sending snail mail offers a slower, more mindful way to connect in a world ruled by instant messages. Starting a mail swap can be ...