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Google to update Local Services Ads policies in July
Google is changing the rules framework that governs Local Services Ads, updating policy language and aligning advertiser requirements with its new badge system. What’s happening. On July 6th Google ...
Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...
In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...
Google is retiring its stand-alone Local Services Ads (LSA) dashboard, as it pushes advertisers into managing local leads inside its existing and centralized Google Ads platform in a phased rollout ...
Local Services Ads (LSAs), Google Ads, and the Local Pack each play a different role in home services marketing. WebFX's 2026 study analyzed 100 keywords across five home service industries to ...
Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your URLs. Rich content includes service descriptions and special offers. The ...
Google expanded the list of businesses eligible for Local Services Ads (LSAs), adding more granular categories across restaurants, automotive services and beauty businesses as it prepares to migrate ...
Google began the Local Services Ads transition to Performance Max in August 2026, moving campaigns out of the standalone Local Services Ads dashboard and into Google Ads. Your ads still run in the ...
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