A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

How often do we attempt to decide the best color for an add-to-cart button, or what subject line to use in an email, or the products to feature on the home page? For each of those choices, there is no ...

When Facebook and OKCupid recently admitted they had been tinkering with headlines and content to see how users reacted, many consumers were outraged -- but the business community just shrugged. What ...

An increasing number of Web marketers are turning to multivariate testing as an effective means to determine the optimal set of content on their sites. Marketers are testing variations of everything ...

Andy Beal shoots the breeze with Bryan Eisenberg, multivariate testing expert and author of "Always Be Testing." Eisenberg offers examples of when multivariate testing might be a better choice than ...

Many savvy online marketers understand that multivariate testing can affect the success of any online acquisition campaign — and simple changes to landing pages can increase online sales. Last week, ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

With e-Commerce becoming such an essential piece of today’s retail puzzle, web designers and marketers alike must ensure that their online experiences are not just optimized but customized for each ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

BOSTON--(BUSINESS WIRE)--SiteSpect, the leading provider of testing and optimization solutions, today announced that it has published a new e-book entitled “12 Strategies for Improving Conversions." ...

Maxymiser’s Mark Simpson is to reveal how the company’s multivariate testing system delivered a 13% increase to LOVEFiLM’s online customer conversion figures. Speaking at next week’s Internet World ...