Skip the Apple Store: How to Video Chat an Apple Employee When Shopping Online The 'Shop with a Specialist over Video' option connects you with an Apple rep via video chat to answer your product ...

Apple is testing an AI shopping assistant in the Apple Store app that can answer product, trade-in, payment, and order questions for select users. Apple is testing a conversational AI assistant inside ...

After implementing an AI chatbot in the Apple Support app to help customers a few weeks ago, the company is taking their AI chatbot push a step further. With Asa, Apple retail employees will now be ...