Organizations that treat their data as an asset have a data governance framework that matches their style, structure and culture. Organizations of all sizes collect, store and process data from ...

We use a lot of examples in this book, which seems particularly appropriate considering that the book is all about learning from examples! There are several standard datasets that we will come back to ...

You’ve audited your client’s website and compiled performance data. You’ve identified what’s working, what can be improved, and your recommendations for future strategies. But how do you turn that ...